Due to the
continuing erosion of sales, 1968 would prove to be the last year for a B-bodied Grand Prix,
with production totaling only 31,711 units. The convertible version did not return that year
because of the '68's redesigned rear. Since it was no longer shared with the Catalina, not
enough demand was expected to cover retooling costs.
1968 proved to be the Grand Prix's slowest-selling year,
as only 31,711 were built. Granted, that is still a bunch of cars, but it was roughly half
of 1963's total. The GP's market penetration had dwindled severely.
The convertible had been dropped for '68, replaced by
the Bonneville Brougham ragtop, which had returned that year. It was painfully evident that
the concept of a B-body GP, a full-size luxury performer, was losing favor with the public.
As attractive as the car was, the market focus was more on the flashy intermediates than on
cars the size of the GP.
Styling-wise, the car had more rounded features than
previous incarnations. The rear side window had lost its sharp trailing edge. While the car
looked cleaner with a painted roof, the available "halo-style" Cordova vinyl top
treatment looked a bit awkward sort of like a toupee that was too small for the wearer's
head. It tended to exaggerate the lower half's size even more than before.
When it came to the powertrain, however, the car was
never better. While the standard 400 stayed at 350 hp and the low-compression version
maintained its 265 horses, both 428s had picked up some power. The standard 428 was now up
to 375 hp, just one horse shy of the previous year's HO. The big cheese for 1968, the 428
HO, had picked up a full 14 horses, upping the ante to a very robust 390 hp.
Even if the GP was heavy, it was still a very capable
beast. Unfortunately, the 1968 Grand Prix marked the end of the B-body GP.